Sampling is an art. You can go from tasty to tasteless in a second if you don’t know how to present the product. To make the most out of a sampling opportunity and offer the benefits to your potential client we want to share with you a few sampling secrets. Leverage your OG game!
1. Theme it
The narrower or more targeted the audience, the more effective your sampling can be. Let’s say you want to push your sales for any of our Coffee beverages like King of Coffee or Café Latte. First, you need to create an event that attracts hot beverage lovers. In the end, they will be your main customer and the one you want to attract right away.
Also, you can pick a single product to highlight per session or make a themed Mixer to gather all coffee and chocolate sybarites. Remember, always carry some with you even when you’re out on visits or events!
2. Create an experience
It’s not only about the theme, but it’s also about their senses and how they get in touch with the product. You can present it in a cool way: deliver a sample of the base product, but also show all the possibilities it can deliver. Sharing new recipes or seasonal ways to consume it are also great possibilities.
3. Get recommendations
Ask your guests at the sampling session or mixer their thoughts about the product. Find out what they like, how they would use it and what’s their favorite thing about it. Making your client feel listened to will create an environment of trust.
If you left the sample for them to use at home, invite them to share a social media post on their experience with it.
4. Follow Up
Feedback is very important. Get back to your prospects or customers once you know they’ve tried their sample (if they took it home) and try to upsell the product. Closing a sale is vital, but also listening to what they have to say about it. Listen to their experience, ask a few more questions, solve any doubts or concerns. In the end, always offer the product or the OG opportunity if you see they find value in the product.
Follow these simple tips when you’re sampling and you’ll start seeing the results of this art in no time. Check more business tips in our blog and leverage the power of OG!
Founded in 2008 as Organo Gold, ORGANO™ is dedicated to bringing the benefits of the earth’s nutritional riches to people throughout the world via its premium products that can be used daily to help to achieve a more energetic and healthier lifestyle.