When you’re ready to ditch chemicals and additives for natural ingredients in your skincare, it can be a tricky transition. Thankfully, the market for clean beauty products has exploded in recent years, making it easier than ever to reduce your exposure to harmful chemicals and find trustworthy clean beauty brands like beU by ORGANO. In this article, we cover everything you need to know about clean beauty products and why they’re healthier for you.

What is clean beauty?

Clean beauty products are made with fewer ingredients and in a cleaner process than conventional cosmetic products. Clean beauty is focused on using fewer ingredients, using ingredients that are as close to their natural form as possible, avoiding harmful chemicals, animal testing and other practices. 


Clean beauty brands are independently certified, regulated, and held accountable for their products. The term “clean beauty” was first used in the beauty industry in the early 2000s, but it wasn’t until 2016 that it was formally defined as an industry-wide standard. The term “organic beauty” also existed even before the clean beauty movement, but it is less specific and regulated.

Why are clean beauty products better?

Clean beauty products are made from natural ingredients and therefore don’t contain any toxic additives that can harm your health. They don’t contain synthetic dyes, fragrances, parabens, sulfates, or harmful chemicals like propylene glycol, which have been linked to health issues like skin irritation and organ toxicity. Our skincare line, beU is part of this clean beauty movement!


Brands like beU are going for more natural and less aggressive approaches when it comes to ingredients, providing all-natural, free of parabens, and cruelty-free products. 


The ingredients to avoid in clean beauty and organic products

Some ingredients in beauty products can be bad for you, but many brands have removed them completely from their formulations. If you’re looking for clean or organic beauty products, try to read the label to identify if these ingredients are on the product. 


Parabens – These preservatives are found in a majority of beauty products and have been linked to hormone disruption and skin irritation. 


Fragrances – Fragrances are one of the top five allergens, and synthetic fragrances can cause allergic reactions, headaches, and skin irritation. 


Sulfates – These are foaming agents found in many shampoos and face washes that can strip your skin of its natural oils. 


Ethoxylated ingredients – These are often used in shampoos and face washes as emulsifiers. Some ethoxylated ingredients are carcinogenic. 

How to find clean and organic beauty brands you can trust

When you’re ready to start shopping for clean beauty and organic beauty products, you’ll want to look for brands that pass the test. Beauty products don’t have to be certified organic in order to call themselves “clean”, but many brands do specify in their labels or ingredients list what goes into their products.


With these tips, you’ll be well on your way to finding the best natural beauty products for you. There’s no reason to resign yourself to a lifetime of mediocre skincare—nor to lugging around a gym bag full of chemical-packed beauty products. There’s a whole world of friendly, all-natural skincare out there for you.. give beU a try!



Founded in 2008 as Organo Gold, ORGANO™ is dedicated to bringing the benefits of the earth’s nutritional riches to people throughout the world via its premium products that can be used daily to help to achieve a more energetic and healthier lifestyle.


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