Social Networks are the new way of making connections and reaching out to potential customers. But, have you ever thought of harnessing its power to make your OG business grow and get more customers?
Whether you’re already doing it or not, today we bring you a few tips you can use on your social media channels to brand yourself, get more prospects or clients, and rank up.
Use the ideal network
Let’s admit it, you can’t be on all social networks and not all of them could apply or help your business. First, you need to understand which is the best channel for you. You can pick it according to your target audience, the time you have to work on it and the kind of content you want to share.
Among all social media networks, Facebook, Instagram, Twitter, and YouTube are the most popular. We’ll give you a short brief of what you can do on them:
Facebook: If you like to work with your social circle and already have a good audience there, this is the network for you. You can create groups and pages to centralize all your actions and communicate all your mixers and pamper sessions. With 1.3 Billion active users, most people using social media, have a Facebook account.
Instagram: this is the network for those who are visual. It is ideal to share lifestyle pictures, share recommendations and make stories on your events, experiences with the product… Focus on taking good quality and original content. Short video form is really popular on this channel and millennials flock to Instagram to connect to influencers and celebrities to help them make buying decisions
Twitter: The network that’s all about conversations and threads. You can engage with new audiences based on trending topics and build your own following by sharing your thoughts and expertise. A great way to use Twitter is to engage with trending topics and start your own thread/conversation. Share relevant industry articles and become a thought leader in your industry.
YouTube: People spend a lot of time on this social media platform. With an algorithm designed to keep you hooked, it allows people to discover your content with suggestions of what to watch next. This network is a little more demanding, but rewarding when it comes to getting the attention of people. Share videos of your mixers and events, and record yourself sharing your knowledge with others. Product reviews are a great way to create authentic and original content. Many people go to Youtube to read tutorials and find out about products, take advantage of this audience to spark their curiosity.
Commit to a schedule
Once you know the network (or networks) you’re going to work with, you need to commit and schedule content. The trick here is to be steady and never miss a post, in order to build rapport with your audience. Once they know that you publish, let’s say, thrice a week, they will be expecting your posts and you will be delivering.
Lastly, make sure you know what are the best times to publish to make the most out of your efforts.
Spice up your content
Another key tip is to find your voice and offer diverse content. We can agree that some people can abuse social networks by posting the same impersonal message over and over again, like machines.
You don’t need to fall for this. Think like your consumer, what would you like to find in your space? Tips? How-tos? What are the most common questions you get? What are the main benefits of your products?
Responding to all these questions will give you a clue to what kind of content you can share: videos, texts, memes, images, tutorials… You name it! Think about the first time you heard about ORGANO, what questions did you have and how can you help others like you, get answers to those questions.
Dare to be creative and test content until you find the magic formula.
The key to success in social media is the mix of creativity, mindfulness regarding your client and consistency. Provide value with every single post you publish and make sure it aligns with your personal brand.
Go ahead, give them a try, mix them with other business tips we share on this blog and dare to make your OG business grow!
Founded in 2008 as Organo Gold, ORGANO™ is dedicated to bringing the benefits of the earth’s nutritional riches to people throughout the world via its premium products that can be used daily to help to achieve a more energetic and healthier lifestyle.