We know it, our coffee costs more than what you’ll find at the grocery store. That’s not an apology, it’s a fact grounded in how we operate and what we stand for.
Price tells a story, and it reflects the choices a company makes when nobody’s watching. The ingredients they refuse to compromise on, the testing they won’t skip, the partners they choose based on shared values rather than the lowest bid.
When you buy ORGANO coffee, you’re not just paying for a product. You’re supporting an approach to business that prioritizes quality, transparency, and doing things the right way even when the easy way would be cheaper.
The Mission That Drives Our Decisions
We exist to bring the treasures of the earth to the people of the world. Those “treasures” are ingredients like Ganoderma, sourced from their natural environments and processed with care to preserve what makes them valuable.
As a global network marketing company, our mission goes beyond just creating products. We aim to help people reach new levels of balance, freedom, and well-being through premium products and business opportunities. This dual focus shapes how we operate. Our products have to be really good because Distribution Partners are building businesses around them. We understood from very early that quality isn’t optional when real people are staking their reputations on what they share.
When your business model depends on trust and personal relationships, you can’t afford to cut corners. Our products are available primarily through Distribution Partners worldwide, which means quality has to be consistent everywhere, every time.
The Real Cost of Quality
ORGANO is the first North American company partnered with the world’s largest certified organic Ganoderma plantation. In 2009, ORGANO and its partners celebrated the groundbreaking opening of their $240 million Gano Herb Industrial Park, the largest of its kind in the world.
Our certified organic ingredients cost more than conventional ones as they require specific growing conditions, no synthetic pesticides or fertilizers, and third-party verification. Another layer of complexity is that manufacturing in cGMP certified facilities adds more costs.
Each of these decisions would be cheaper if we took shortcuts. But we don’t, because our quality standards aren’t negotiable. We use a patented process to crack Ganoderma spore shells without crushing the spores themselves, preserving the beneficial compounds inside. Yes, using faster, cheaper crushing methods would be simpler, but it would compromise the very thing that makes our products special.
The People and Principles Behind Our Products
We work with manufacturing partners who share our values around quality, ethical harvesting, and sustainability. These are partnerships built on trust and mutual commitment to excellence, not just connections based on a price deal.
Choosing partners based on shared principles instead of lowest cost means paying more, but it ensures that every product bearing our name meets the same standards. We also partner with shippers like Ware2Go to offer customers a 100% carbon offset shipping network at no additional cost.
At the heart of all this are the Distribution Partners who bring our products to people around the world. They build relationships with customers, answer questions, and stand behind what they share; that personal connection creates a different kind of accountability.
The Cheapest Way Versus the Right Way
We could source Ganoderma from the cheapest supplier and use standard equipment in the processing of all our products. Instead, we partner with certified organic plantations, develop a patented spore-cracking process, test at three stages plus independent labs, and use cGMP certified facilities.
Every one of those decisions costs more. That’s why our coffee isn’t priced like mass-market brands. It’s also why we can actually back up our claims about quality, purity, and consistency.
Price reflects priorities. When you pay less, you’re often supporting a business model that prioritizes volume over quality, speed over care, and profit over principles. When you pay a little more for ORGANO, you’re supporting a company that puts quality, transparency, and long-term wellness at the center of every decision.
The value you’re getting isn’t just in the cup, it’s in knowing that the company behind the product operates with integrity, treats quality as non-negotiable, and builds trust through transparency and consistent action.
We don’t apologize for costing more. We’re proud of what that price represents: quality-driven decisions, ethical practices, and a commitment to doing things right regardless of whether anyone’s watching.
About ORGANO®
Founded in 2008 as Organo Gold, ORGANO® is dedicated to bringing the benefits of the earth’s nutritional riches to people throughout the world via its premium products that can be used daily to help to achieve a more energetic and healthier lifestyle.
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