Each year, you can’t help but to laugh and play along when everyone wants to make a New Year’s resolution. It’s becoming more and more popular to make fun of people’s New Year’s resolutions for the simple reason that no matter how hard the person believes in their resolution, they almost never work.

But few people truly understand WHY New Year’s resolutions don’t work and WHY these resolutions often fail.

Reason 1: They’re unspecific.

“I want to get healthier”

“I want to look better”

“I want to be happier”

These are all typical examples of the vague resolutions that people make every single year. When your goal has no clear and defined end result, it becomes increasingly more difficult to stay motivated and complete it.

Reason 2: They’re unrealistic

“I’m going to hit the gym 10 times a week” (after going 10 times total the previous year)

“I’m going to become a professional hockey player” (without knowing how to skate)

“I’m going to cook healthy meals 3 times a day” (despite working 10 hour days and not knowing how to turn on your stove)

Setting tough goals is a good way to challenge yourself, however your goals must remain in realm of reality. Goals that are unattainable will set you up for failure before you even begin.

Reason 3: There’s never a plan

It’s very easy to come up with a resolution, but with no plan on how to achieve it, it’s nearly impossible to reach your goal.

For example, people want to eat healthier, but there’s no plan to buy healthier groceries or to stop eating at fast food restaurants.

Coming up with a resolution is the easy part — creating a plan for success is where so many people fail each year.

Reason 4: Nothing ever changes

If you’ve failed at upholding your New Year’s resolutions in the past, what will make this year any different?

At the beginning of January everyone is incredibly committed, but as weeks go by, people start to lose interest and motivation begins to wane.  This cycle repeats itself every year until we officially throw in the towel on our resolution.

So is it possible to make a New Year’s resolution and actually achieve it?

Of course it is. All you need is a goal, a plan, and a system.

All you need to do is FIND your FENIX.

With FENIX, it’s never been easier to achieve your goals and become the best version of you. With 23 super nutrients, 13 grams of protein, and a delicious taste that’ll satisfy even the biggest appetites, FENIX is the best way to eat healthier and start living a more active and healthier lifestyle.

But here’s the best part of FENIX — you don’t have to wait until January 1st to have it.

Pick up the shake now, start your FENIX Challenge, and get a headstart on your New Year’s resolution.

Make a realistic goal, work everyday to achieve it, and start seeing results you can be proud of.

2017 is the year to FIND your FENIX.