Today, ORGANO™ is celebrating one of the most globally beloved morning beverages of all time… COFFEE! What exactly is “National Coffee Day?” It is a day to say “cheers” to our beloved coffee – with a cup of coffee. ORGANO is taking this holiday global, and applauding the international effort it took to get our fab coffee into the cup, and recognized worldwide!
Putting the “International” into the Holiday: There have been national coffee days for some time, but the international version is different. The September event (National Coffee Day) should not be confused with the inaugural “International Coffee Day” on Thursday, Oct. 1, 2015, says the International Coffee Association (creators of the effort to emphasize the importance of internationalist solidarity in coffee).
“It is an opportunity for coffee lovers to share their love of the beverage and support the millions of farmers whose livelihoods depend on the aromatic crop.”
Coffee, The Legend: There are many legendary accounts of how coffee first came to be, but the earliest credible evidence of either coffee drinking (or the knowledge of the coffee tree), appears in the middle of the 15th century in the monasteries around Mokha, in Yemen. Yemeni traders brought coffee back to their homeland from Ethiopia and began to cultivate the seed, and the rest …. is History!
Globally Speaking – Who’s Drinking and How Much: The United States consumes the most coffee overall, followed by Germany, Japan and France. Now, this is based on overall consumption, not consumption per capita, meaning the relatively small countries are consuming an impressive amount of caffeine on an annual basis.
How can you help us celebrate the heavenly brew?
Share a photo on Facebook, Instagram, and Twitter showcasing your favorite ORGANO™ product (or mug) in the most famous landmark of your city using the hashtag #TasteTheGold, and if your photo is chosen, you will win a complimentary box of ORGANO™ coffee!
Try one of the new ORGANO™ eco-friendly single serve brewing cups
Read the “all things coffee” ORGANO™ on the OGTreasures blogs
Become a Coffee Connoisseur Club member
Regardless of your mode of celebration, there is no doubt, coffee is now being drunk morning, noon and night – both hot and cold – and celebrated worldwide. While some like their java jolt black, others have elaborate additive preferences such as cream, creamers, milk, sugar, flavored syrups and ice. So, honor your top, can’t-live-without-it, drink by pouring an extra cup (or two) of your favorite ORGANO™ brew today – Happy National AND International Coffee Day!