It’s been dominating headlines, cable news shows and social media news feeds for several weeks now —the impossible-to-miss ALS Ice Bucket Challenge fundraising campaign that has been amusing many, but, most importantly, raising millions of much needed funds for ALS (Amyotrophic Lateral Sclerosis), a debilitating and life-threatening incurable condition that is also know as Lou Gehrig’s disease.

The executive team at OG shows just how much they care about fundraising by getting in on the icy action. Take a look below at their generous and often bone-chilling challenges:

Cheerful Ice

Bernie Chua: Organo Gold Founder and Chief Executive Officer 

Sitting looking relaxed, fit and healthy in his backyard in Canada (include city or no?) Bernie has so much fun with the ice bucket challenge. His grandson, who is playing beside him throughout ,even gets in on the ice bucket action, dumping a small bowl of ice water on to Bernie as another set of arms dumped the now universally recognized large bucket brimming with icy cold water all over Bernie’s head!

Sneaky Ice

Shane Morand: Organo Gold Co-Founder and Global Master Distributor

Our Co-Founder and Global Master Distributor has a reputation as a bit of a comedian. So it makes sense his take on the ALS Ice Bucket Challenge is hilarious. See how a sneaky twist sees Shane embrace the challenge — watch now, we don’t want to give away the surprise!

Challenging Ice

Holton Buggs: Organo Gold Executive Vice President of Sales and Marketing

The winning entrepreneur and millionaire mentor Holton Buggs, also known Organo Gold Executive Vice President of Sales and Marketing, has a lot of people to challenge before he finally experiences the icy cold blast of a bucket of freezing water on his head.