As a Global Family – we believe we should embrace our love for each other every day. However, there is one special day every year to remind us to do just that; Valentine’s Day! As February 14th marks a celebration of romantic love, some celebrate Valentine’s Day by giving flowers, candy and cards to those they love. At ORGANO™ – we don’t just talk about love – we put it in your cup!  Join us on this journey as we explore this thing called love – or – Te Amô! 

St. Valentine – The Patron Saint of Love: St. Valentine, for whom this holiday is of course named,  was a priest who served during the third century Rome. During that time, there was an Emperor who decided that single men made better soldiers, and thus outlawed marriage for all young men serving in his army. Allegedly, Valentine, decided this decree just unjust and chose to marry young couples secretly. Valentine’s actions resulted in his imprisonment. Some stories say that the young couples, who Valentine had married, gave flowers and letters to Valentine when they visited him in the prison. Although it is not known whether this legend is factually accurate, it is nice to think of someone who so believed in the power of love and marriage, that he was willing to risk death to do what he believed was right.

The Chubby Little Cupid and His Arrow:  Another famous “figure” associated with Valentine’s Day  is Cupid (Latin cupido, “desire”). In Roman mythology Cupid is the son of Venus, goddess of love. His counterpart in Greek mythology is Eros, god of love. Cupid is often said to be a mischievous boy who goes around wounding both gods and humans with his arrows, causing them to fall in love. The legend goes that if two people get hit with cupid’s arrow they fall in love. Of course cupid is just a myth, and at ORGANO™ – we know you don’t need to be hit by an arrow to fall in love – you can fill your cup to the brim with Te Amô – the newest ORGANO™ DeCaf Gourmet Blend!

Te Amô  – The Latin Word for Love – In Your Cup! ORGANO™ understands the genuine lifetime love affair for the greatest drink on earth – coffee, and the option to have if caffeine free has arrived; ORGANO™ Te Amô DeCaf Gourmet Blend! This new treasure is dedicated to those who live, breathe and love coffee – but it must be free of caffeine. ORGANO™ proudly introduces its Te Amô DeCaf Gourmet Blend – the Finest Decaf in Single-Cup Servings.


Not everyone loves coffee for the caffeine. For some, it’s the adoration of the aroma – steaming hot when poured – the rich smooth flavors penetrating every taste bud when sipped. We know it’s not just coffee – it’s the first thing you think about when you wake up, and often before bed – but you can’t have (or don’t want) caffeine.

Perhaps we’ll never know the true identity and story behind the man named St. Valentine, but this much is for sure – dating back to the Middle Ages February has been the month to celebrate love for as long as we can remember. And, while the holiday finds its roots in romantic love, today is a day to remember all of the significant  loves of your life.  Remember – love is what tells your heart “you must” – when  your heart says “I can’t” – Happy Valentine’s Day and Te Amô from your ORGANO™ Global Family!  #TasteTheGold