Social Media and Facebook in particular, has become a very important tool for businesses. Since the business model usually works on word of mouth referrals, Facebook can be used to expand your reach beyond just your circle of friends. However many Distributors still don’t know that Facebook has very strict rules when it comes to marketing. The line between running a successful business page and getting you banned forever is very thin.
Today’s blog aims to help you navigate through this.
Under Facebook’s statement of rights and responsibility under Safety option# 3 states:
You will not engage in unlawful pyramid schemes, on Facebook.
What exactly does this mean for my OG Business?
Organo Gold Independent Distributors are compensated by the sales of the product AND by new Distributors they bring on board. This meets the definition of a legitimate business according to the FTC (Federal Trade Commission). This validates OG as a legitimate company legally allowed to operate in all 50 states and 36 other countries around the world.
What is the best way to market my OG Coffee business on Facebook?
The best way to promote your OG business on Facebook is to be strategic about what you post. Take a look at this post for 5 ways to use facebook to boost your CJM attendance. Make sure that you are respecting Facebook terms of services and that you are compliant with Organo Gold’s Social Media acceptable use policy and best practices.
3 things you can do to avoid getting your Facebook account shut down:
1- Focus on selling the product and promoting your Entrepreneurial lifestyle. Be the expert on your products and people’s curiosity will naturally make them come to you and ask about the business. Just recruiting Distributors may raise a flag with Facebook and they may shut down your account .
2- Stay away from health and wealth claims. Statements about health “cures” and quick money will only help you get into hot water with Facebook and our Corporate Compliance team and Facebook may event get your account suspended. Instead, share the content that has been carefully screened by our Compliance team such as our blogs and social media posts.
3- Use your personal page for personal posts and create a business page for your business. Facebook allows for “some” business posts on your personal profile, however, they recommend that you create a business page if you plan to use FB strictly for business purposes.
How are Facebook Pages different from personal profiles?
According to Facebook:
Personal profiles are for non-commercial use and represent individual people. Pages look similar to personal profiles, but they offer unique tools for businesses, brands and organizations. Should I create a Page or allow people to follow my public updates from my personal account?
If your goal is to represent your OG business on Facebook, create a Business Page. A Page lets you engage with people on Facebook and offers tools to help you manage and track engagement.
If your goal is to share updates from your personal Timeline with a broader audience, you can allow people to follow you. When you allow people to follow you, anyone on Facebook can follow you to get your public updates in their News Feed, even if you’re not friends on Facebook.
You can have an unlimited amount of people following you, and you can follow up to 5,000 people. You can have up to 5,000 friends on your personal account.
It is important to note that Facebook also looks at the content that you’re broadcasting. If they determine that you’re using your personal account for just business it may get shut down.
For more information about OG’s social media guidelines, check your BackOffice or reach out to OG Support.